Beijing → San Francisco

Designer.
Groomer.
Always curious.

Eight years designing digital products across fintech, SaaS, and crypto. Now channeling that same obsession into the fluffiest, most considered grooming studio in SF.

Product Design Design Leadership Dog Grooming CAFA & CCA Alum
Yang Hong
Origin story
北京 San Francisco
8+
Years in design
5
Companies
6
Industries
Dogs loved
Product Design· Design Leadership· Dog Grooming· Fintech· SaaS· Crypto & Web3· Asian Fusion Cuts· Show Cuts· Coat Science· CCA· San Francisco· Product Design· Design Leadership· Dog Grooming· Fintech· SaaS· Crypto & Web3· Asian Fusion Cuts· Show Cuts· Coat Science· CCA· San Francisco·
01

A bit about me

Design is how I make sense of the world — whether that's a fintech dashboard or a poodle's top knot.

I grew up in Beijing and moved to San Francisco to study at the California College of the Arts. That crossover — between Chinese aesthetic sensibility and the Bay's relentless product culture — shaped everything about how I work.

For eight years I designed across fintech, SaaS, e-commerce, and crypto. Most recently I was Head of Product Design at CUDIS, a Solana-based wellness ring startup, where I owned design across product, hardware, and marketing.

In 2025 I made a pivot that confused some people and made total sense to me: dog grooming. I'm building Puppiary — a studio grounded in coat and behavior science, fluent in Asian fusion and show cuts, and wrapped in an aesthetic that's a little Parisian, a little soft, and completely considered.

ESTP
The Entrepreneur
Bold, pragmatic, perceptive. I notice things others miss — in a product flow, in a dog's coat texture, in the way a room feels. I move fast and trust my instincts.
  • Function and beauty are not in tension
  • Science informs craft — always
  • The pivot IS the story
  • Compassion is a design principle
  • Every discipline is connected
02

Where I've been

Mar 2024 — Jul 2025
Web3 · Wellness
Head of Product Design
CUDIS
Led design across product, hardware, and marketing in a zero-to-one startup environment. Defined product vision and desired user outcomes for the CUDIS wellness ecosystem, driving UX strategy, design systems, and cross-functional execution while supporting TGE and growth initiatives.
Jul 2022 — Jan 2024
SaaS · PR Tech
Product Designer
Cision
Supported 4 enterprise products and designed an AI-powered workflow for press release generation and editing. Built a design system of 20+ dev-ready components from scratch — reducing inconsistencies and accelerating the workflow of 3 product development teams.
Oct 2021 — Mar 2022
E-Commerce
Product Designer
Reverb
Led implementation and enhancement of seller-side features, elevating the SMB seller experience. Worked closely with researchers, PMs, and engineers to deliver seamless, impactful user experiences.
Apr 2020 — Jul 2021
Fintech
User Experience Designer
Payactiv · San Jose, CA
Led the redesign of the Payactiv mobile app. Collaborated with a cross-functional team of PMs, engineers, and stakeholders, and maintained the design system to ensure consistency throughout the product.
Dec 2019 — Apr 2020
Agency
Interaction Designer
Metrik · SF Bay Area
Created interaction design, visual design, and branding for multiple client projects across web and mobile.
03

Puppiary

🐾
Science-based
Coat health, skin pH, and behavior science form the backbone of every appointment. Not just aesthetic — genuinely informed care.
✂️
Design-fluent
Asian fusion cuts, continental show styles, and that soft-round euro-retro silhouette you can't quite name but immediately recognize.
🌿
Compassion-first
Low-stress handling. Fear-free principles. Dogs leave happy, not just clean. The emotional experience matters as much as the final look.
🏮
The aesthetic
A little Parisian softness, a little East Asian precision — clean, modern, and completely considered. The kind of place you'd want to linger in yourself.
"A grooming studio built by a designer who got tired of things not being beautiful enough — including how we treat dogs, and the humans who care for them."
Our commitments
🌿
Cruelty-free & clean
No harsh chemicals, no shortcuts. Every product we use is cruelty-free and chosen with your dog's skin and coat health in mind.
♻️
Eco-friendly
From biodegradable supplies to mindful water use, we make choices that are better for dogs and better for the planet.
🤝
Happy groomers
Fair pay, reasonable hours, and a workplace built on respect. We believe the people caring for your dog deserve to be cared for too.

Let's talk about
something good.

Whether it's a design project, a dog with a complicated coat, or just a mutual appreciation for things done beautifully — I'm always up for a conversation.